Understanding the Required Changes for California Privacy Rights Act (CPRA) Compliance

The constitution of California states that its constituents have a right to privacy. This privacy was protected at some level by the California Online Protection Act (effective July 2004) that required commercial websites and online services to post their privacy policies publicly. Additionally, ISPs were prevented from using or sharing customers’ sensitive personal data at the national level starting in October 2016.
The California Consumer Privacy Act (CCPA) began as a ballot initiative in September 2017. It was inspired by the repeal of this national protection in March 2017 and driven by the 2017 Cambridge Analytica Scandal. The referendum was superseded by the California legislature that passed what is called the CCPA today. It provided California residents with protections for their personal data that exceeded anything that existed in the US at the time.
Download our whitepaper to learn:
  • What is CPRA?
  • How Does the CPRA Differ From the CCPA?
  • How Companies Can Prepare for CPRA Compliance