The elements of our brand’s visual identity


Logo Variations

The logo include the name and graphical number icon, combined representing the “logo”.

Please avoid modifying the marks or use them in a confusing way, including suggesting sponsorship or endorsement by , or in a way that confuses with another brand (including your own).

Logo Clearspace

Clear space refers to the area around the logo which must remain free to maximize impact and ensure that the logo is not obscured. Elements that must remain outside of the clear space include the layout edge, copy, imagery, logos, and any other graphic elements.

As the diagram indicates, the clear space to that of the x-height of the lowercase “t” in the logotype, and double the space for the mark. The specified clear space is only a minimum requirement. When possible, allow as much space around the logo that is available

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color, and composition should remain as indicated in this document — there are no exceptions.

Primary Color Palette

Primary Color Palette
A carefully crafted family of colors representing transparency, power and intuitiveness represents the brand.

Specific colors ingredients are listed for your reference.

Secondary & Accent Color Palette

Thank you!

If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the brand, please contact the Marketing team.